Many people assume the hourly rate is the only thing that matters when determining private jet costs, but it’s just the starting point. To truly understand how much it cost to book a private jet, you have to look at the complete picture. Think of it as commissioning a bespoke suit—the final price reflects the quality of the materials, the time involved, and the custom details. In private aviation, these details include fuel surcharges, crew accommodation for overnight trips, and landing fees. We believe in full transparency, so we’re breaking down every potential cost to give you a comprehensive understanding of how your final charter price is calculated.
Key Takeaways
- Look Beyond the Hourly Rate: Your final charter cost is a comprehensive figure that includes the aircraft’s hourly rate plus flight time, airport fees, crew expenses, and taxes. Understanding the full breakdown of a quote helps you plan your budget without any surprises.
- Your Choices Directly Influence the Price: The type of jet you select is the biggest cost factor, but you can also manage the final price by being flexible with your travel dates, using smaller private airports, and booking your trip in advance to avoid peak-season premiums.
- Fly Smarter to Make It More Affordable: You can significantly reduce your expenses by finding one-way flights offered at a major discount. Traveling with a group to split the cost is another great strategy that can make the per-person rate surprisingly competitive.
How Private Jet Pricing Works
Understanding the cost of chartering a private jet can feel complicated, but it doesn’t have to be. The final price is a combination of a base hourly rate and several other key factors, from the type of aircraft you choose to the specifics of your itinerary. Once you know what goes into a quote, you can better plan your travel and find the best option for your needs. Think of it less as a fixed price tag and more as a tailored experience where you have control over the variables. Let’s break down the core components of private jet pricing so you can see exactly where your money goes.
The Truth About Hourly Rates
The hourly rate is the foundation of any private jet charter quote. This rate covers the time the aircraft is in the air, and it varies significantly depending on the jet’s size, age, and capabilities. For instance, you might find a smaller, efficient turboprop for around $2,000 per hour, while a spacious, ultra-long-range jet designed for international travel could be upwards of $14,000 per hour. This rate is the starting point, but it’s important to remember it’s just one piece of the puzzle. The total private jet rental costs will also include fees for fuel, crew, airport services, and taxes, which we’ll explore further.
Common Myths About Private Jet Costs
One of the biggest misconceptions about private aviation is that it’s exclusively for billionaires. While it is a premium service, you don’t have to own a fleet of jets to fly private. The on-demand charter model makes luxury travel more accessible than many people realize. By chartering a jet for a specific trip, you pay only for what you need, without the long-term commitment or massive capital outlay of ownership. This flexibility allows you to choose the right aircraft for each journey, whether it’s a quick business trip or a family vacation. You can easily request a quote to see how different options fit your budget.
How Aircraft Type Affects Your Base Cost
The type of aircraft you select is the single biggest factor influencing your base cost. The logic is simple: larger, more capable jets come with higher hourly rates. A light jet, perfect for short regional flights, might cost between $3,000 and $5,000 per hour. Moving up to a midsize jet, which offers more cabin space and range, will typically run from $4,000 to $8,000 per hour. For transcontinental or international flights, a heavy or ultra-long-range jet provides the necessary performance and amenities, with hourly rates starting around $8,000 and going up from there. You can explore our entire fleet to see how cabin size, speed, and range differ across categories.
What Factors Influence Charter Costs?
When you receive a quote for a private jet, you’ll notice the price is built from several components, not just a single hourly rate. Think of it like building a custom travel experience—every choice you make, from the plane you select to the airports you fly into, shapes the final cost. Understanding these variables gives you a clear picture of what you’re paying for and helps you plan a trip that perfectly fits your needs and budget. It’s all about transparency, so you can feel confident in your decisions.
The final price reflects the highly personalized and on-demand nature of private aviation. Unlike commercial flights with fixed schedules and routes, a private charter is tailored entirely to you. This includes the aircraft, the crew, the flight path, and all the services that make your journey seamless. The cost covers not only the time you spend in the air but also the logistics of positioning the aircraft for your flight, airport fees, and any special requests you might have. Let’s break down the main variables that influence the price of a private jet charter so you know exactly what to expect when you plan your next trip.
Your Flight’s Distance and Duration
This is the foundation of your charter cost. Quite simply, the longer you’re in the air, the higher the price will be. The total flight time is multiplied by the aircraft’s hourly rate to calculate your base cost, which covers the essentials like fuel and crew salaries for the flight itself. A cross-country trip from New York to Los Angeles will naturally have a higher base cost than a quick flight from Miami to the Bahamas. This figure is the starting point, with other fees and specific trip details added on top to create your final quote.
The Jet You Choose
The aircraft you fly on is one of the biggest factors in your charter price. Our global fleet includes everything from efficient turboprops perfect for short hops to luxurious, ultra-long-range jets designed for international travel. A smaller jet might cost around $2,000 per hour, while a spacious heavy jet with a large cabin and premium amenities can exceed $14,000 per hour. The best choice depends on how many people are traveling, the amount of luggage you have, and the distance of your flight. We can help you select the ideal aircraft for your specific mission.
When You Fly: Peak vs. Off-Peak
Just like with commercial travel, timing is everything. Private jet charter prices are influenced by supply and demand, meaning costs can rise during popular travel periods. Flying during major holidays, three-day weekends, or to cities hosting major events like the Super Bowl or the Cannes Film Festival will likely be more expensive because more people are looking to fly private. If your schedule has some wiggle room, traveling during off-peak seasons or on a weekday instead of a weekend can often lead to more favorable pricing.
Which Airports You Use
Where you take off and land also plays a role in the final cost. Major international airports typically have higher landing fees, parking charges, and ground handling costs compared to smaller, private airfields. These fees are passed through on your final invoice. Opting for a less busy executive airport just outside a major city can sometimes be a smart way to reduce these ancillary costs. In colder climates, you might also see charges for de-icing, which is a necessary safety procedure before takeoff.
The Cost of Fuel
Fuel is a significant and variable operating expense. While a standard amount is factored into your jet’s hourly rate, global fuel prices can change. If there’s a sharp increase in fuel costs between when you book your flight and your departure date, a fuel surcharge may be applied. This isn’t a hidden fee; it’s a transparent adjustment to cover the actual cost of fuel for your trip. This surcharge can add several hundred dollars per flight hour, ensuring the operator can cover their costs without compromising on service or safety.
Your Crew’s Expenses
For any trip that requires your flight crew to stay overnight away from their home base, their expenses will be included in your charter cost. This typically covers their hotel accommodations, meals, and ground transportation. These crew overnight fees usually range from $200 to $400 per crew member, per night. This is a standard industry practice that ensures your pilots and cabin crew are well-rested, alert, and ready to provide you with the safest and most seamless travel experience possible on your return journey.
A Guide to Jet Categories and Costs
One of the biggest factors determining the price of your charter flight is the aircraft itself. Just like cars, private jets come in various sizes and classes, each designed for different types of trips and passenger needs. A quick hop to a neighboring state won’t require the same kind of aircraft as a non-stop flight across the Atlantic. Understanding these categories helps you select the right jet for your itinerary and budget.
Choosing the perfect aircraft means balancing passenger count, flight distance, and desired amenities. A larger, more luxurious jet will naturally come with a higher hourly rate, but it also offers more space, a longer range, and premium features. Exploring the different types available in a global fleet can give you a clearer picture of what to expect. Let’s break down the main categories and their typical costs.
Turboprops ($2,000-$4,000/hour)
Turboprops are the most economical option in private aviation, making them a fantastic choice for shorter, regional flights. These aircraft use a gas turbine engine to power a propeller, offering great fuel efficiency for trips under a few hours. They are perfect for small groups traveling between nearby cities or accessing smaller airports with shorter runways where larger jets can’t land. While they don’t fly as fast as jets, they provide a comfortable and cost-effective way to travel privately, avoiding the hassle of commercial airports for quick business meetings or weekend getaways.
Light Jets ($3,000-$4,250/hour)
Stepping up from turboprops, light jets offer a significant increase in speed and are ideal for trips up to three or four hours. Seating between four and eight passengers, they strike a great balance between efficiency and comfort. Light jets are a popular choice for both business and leisure travel, allowing you to quickly travel between cities like New York and Miami or Los Angeles and Las Vegas. They provide a quiet, comfortable cabin and are versatile enough to operate out of most airports, giving you more flexibility in your travel plans.
Midsize Jets ($4,000-$8,000/hour)
If you need more cabin space, a longer range, and greater comfort, a midsize jet is an excellent option. These jets can comfortably seat up to nine passengers and often feature amenities like an enclosed lavatory and a small galley. With a range that allows for coast-to-coast travel, midsize jets are perfect for longer domestic flights or shorter international trips. They offer a more spacious environment, often with stand-up cabins, making them a great choice for travelers who want to move around and relax during their flight without committing to the cost of a heavy jet.
Super Midsize Jets ($5,000-$6,500/hour)
Super midsize jets bridge the gap between midsize and heavy jets, offering the range and speed of a larger aircraft with the efficiency of a smaller one. They feature wide, stand-up cabins, seating for eight to ten passengers, and impressive luggage capacity. These jets can easily handle transcontinental flights and are equipped with the performance to fly faster and higher than their smaller counterparts, often flying above commercial air traffic for a smoother ride. Their combination of range, speed, and cabin comfort makes them a favorite for business executives and discerning leisure travelers.
Heavy Jets ($8,000-$14,000/hour)
For ultimate comfort on long-haul flights, heavy jets are the standard. These aircraft are designed for intercontinental travel, offering spacious, multi-zone cabins that can be configured for work, dining, or relaxation. With seating for 10 to 16 passengers, they often include amenities like a full galley, multiple lavatories, and sleeping arrangements. A flight attendant is typically standard on heavy jets to ensure a first-class experience. The higher private jet rental costs reflect the unparalleled luxury, space, and capability required for traveling the globe in complete comfort and style.
Ultra-Long-Range Jets ($14,000-$23,000/hour)
Representing the pinnacle of private aviation, ultra-long-range jets are built to connect continents non-stop. These flagship aircraft can fly for over 14 hours, making destinations like New York to Tokyo or London to Singapore possible in a single flight. The cabins are exceptionally spacious and can be customized with private staterooms, full-sized beds, and even showers. Designed for the most discerning travelers, these jets offer the highest level of luxury, privacy, and convenience. When your journey demands the utmost in range and comfort, you can request a quote for an aircraft that truly makes the world feel smaller.
Decoding the Extra Fees
When you receive a quote for a private jet charter, the hourly rate is the main component, but it’s not the whole story. Several other costs contribute to your final bill, and understanding them helps you see the full picture of your investment. Think of it like booking a luxury hotel—the room rate is the base, but you also account for taxes, resort fees, and any five-star room service you order.
The good news is that with a transparent charter company, these fees aren’t hidden. Your quote should provide a clear breakdown of every charge. This transparency is key to avoiding surprises and ensures you know exactly what you’re paying for. From airport fees to in-flight Wi-Fi, each line item covers a specific part of your seamless travel experience. Let’s walk through the most common additional private jet rental costs so you can feel confident when reviewing your next charter quote.
Landing and Airport Fees
Every time an aircraft lands, the airport charges a fee. These fees can vary dramatically depending on the airport’s size, location, and the aircraft’s weight. A major international hub like LAX or JFK will have significantly higher landing fees than a smaller, regional airport. Your quote will also include fees for using the Fixed-Base Operator (FBO), which is the private terminal where you’ll board the jet. These charges cover services like passenger handling, ground support, and ramp services, ensuring your arrival and departure are smooth and efficient.
Overnight Stays and Parking
If your trip spans multiple days, your aircraft will need a place to stay. Just like you need a hotel, your jet needs a parking spot, either on the ramp or in a hangar for protection from the elements. These parking and hangar fees differ based on the airport and the size of the aircraft. For longer trips, these costs can add up, so they are always factored into your initial quote. This fee ensures your aircraft is kept safe and secure, ready for your return flight whenever you are.
Crew Travel and Lodging
For any trip that requires an overnight stay, you’ll also cover the expenses for your flight crew. This includes their hotel accommodations, meals, and ground transportation. It’s an industry-standard practice that ensures your pilots and cabin crew are well-rested, alert, and able to provide the safest and most professional service possible. When you request a quote for a multi-day itinerary, these crew costs are calculated and included in your total price, so there are no unexpected charges later on.
In-Flight Catering
While standard complimentary snacks and beverages are usually available, any specific catering requests will be an additional charge. If you’d like a bottle of your favorite champagne, a gourmet meal from a specific restaurant, or catering for special dietary needs, your charter provider can arrange it for you. This allows you to completely customize your in-flight experience. Whether it’s a business lunch or a celebratory dinner, personalized catering turns your flight into a memorable part of your journey. Just be sure to communicate your preferences when booking.
Onboard Wi-Fi and Amenities
Staying connected at 40,000 feet is a modern luxury, but it often comes at a price. While some newer jets in the Haute Jets fleet offer complimentary Wi-Fi, many aircraft bill for data usage. The cost can be significant, sometimes charged per megabyte, especially on transoceanic flights. If having reliable internet access is essential for you to work or stay in touch, it’s important to discuss the Wi-Fi capabilities and associated costs for your chosen aircraft before you confirm your flight.
Federal Excise Tax
If you’re flying within the United States, you’ll see a Federal Excise Tax (FET) on your bill. This is a government-mandated tax of 7.5% applied to the total cost of domestic air transportation, which includes the flight time and any fuel surcharges. International flights have their own set of smaller per-passenger taxes. This isn’t a fee from the charter company but a required tax that is passed through to the government. A detailed quote will always list this tax clearly so you can see how it contributes to your final cost.
Your Flight’s Insurance
When you charter a private jet, comprehensive insurance is already included in the price. Reputable charter companies like Haute Jets ensure that every aircraft and operator in their network meets or exceeds stringent FAA safety and insurance requirements. This means you are fully covered without needing to worry about purchasing separate policies. This built-in peace of mind is one of the core benefits of chartering, as the complexities and high costs of aircraft insurance are managed entirely by the operator.
Comparing Private Jet Charter Companies
Choosing the right private jet charter company can feel like a big decision, but it really comes down to how you prefer to fly. The private aviation world is filled with different models, from on-demand charters and memberships to fractional ownership, and each has its own structure for pricing and access. The key is to match a company’s model to your specific travel needs. Before you start comparing, ask yourself a few questions: How often do you plan to fly? Do you value the flexibility to book last-minute, or do you plan trips far in advance? Is having a consistent aircraft and crew important to you, or do you prefer choosing the perfect jet for each individual trip?
Understanding your own priorities will make the selection process much clearer. Some companies cater to frequent flyers who want the predictability of a fixed rate, while others are built for travelers who need complete freedom without any upfront commitment. Let’s walk through some of the leading names in the industry to see how they structure their services. This will help you see where different companies shine and which one aligns best with your expectations for flexibility, cost, and service.
Haute Jets
Haute Jets operates on a pure on-demand charter model, which offers incredible flexibility. This means you pay for each trip as you book it, without any upfront membership fees, jet card purchases, or long-term commitments. It’s the ideal choice for travelers who value freedom and want access to a vast global fleet without being tied to a single provider. The private jet rental costs are transparent, with hourly rates typically starting around $2,000 for a light jet and going up to over $20,000 for an ultra-long-range aircraft. This straightforward approach makes it easy to plan and budget for your specific travel needs, giving you complete control over when and how you fly.
NetJets
NetJets is a pioneer in the fractional ownership space. With this model, you purchase a share of a specific aircraft, which guarantees you a certain number of flight hours per year. They also offer jet card programs, where you pre-purchase flight hours on different jet categories. This approach is designed for frequent flyers who want the consistency and benefits of ownership without the full responsibility of managing an aircraft. While it requires a significant initial investment and ongoing management fees, it provides predictable pricing and guaranteed access to a world-class fleet for those who fly often.
Wheels Up
Wheels Up is well-known for its membership-based model. As one of the leading charter companies, it “offers a membership model that provides access to a fleet of private aircraft, allowing members to book flights on-demand.” Members pay an initial fee and annual dues to gain access to a diverse fleet at fixed or capped hourly rates. This can be a great option for individuals and businesses that fly regularly and want a blend of on-demand flexibility with the predictability of a membership structure. They also offer on-demand charter services for non-members, providing a pathway to experience their service.
VistaJet
VistaJet stands out with its unique subscription-based “Program” membership and a globally recognized, branded fleet of Bombardier jets. Instead of buying a share of a plane, clients subscribe to a plan that guarantees access to their fleet anywhere in the world with as little as 24 hours’ notice. This model is tailored for global travelers who need consistent, high-quality service and guaranteed availability without the asset risk of ownership. VistaJet focuses on providing a uniform, luxury experience on every flight, making it a strong choice for those who prioritize brand consistency and global reach.
Flexjet
Similar to NetJets, Flexjet specializes in fractional ownership and leasing programs. They cater to clients who fly 50 or more hours per year and are looking for the perks of aircraft ownership. Flexjet is known for its premium aircraft interiors and dedicated crews assigned to specific aircraft, creating a more personalized and consistent experience for owners. They offer a range of jet types and share sizes, allowing clients to tailor their ownership program to their typical travel patterns. This model is best for those seeking the highest level of service and the feeling of owning their own jet.
XO
XO brings a modern, tech-forward approach to private aviation. They offer a mobile app that allows users to book on-demand charters, purchase seats on existing shared flights, or even initiate their own crowdsourced flights. XO provides several membership tiers that offer preferential pricing and access, but they also serve non-members. This model is perfect for tech-savvy travelers who appreciate the convenience of instant booking and the option to reduce costs by sharing a flight. It’s a flexible solution that bridges the gap between traditional charter and more innovative, on-demand services.
Magellan Jets
Magellan Jets operates primarily as a high-end brokerage, offering a versatile suite of private aviation solutions. Their services include on-demand charters, jet cards with guaranteed access, and memberships. This multi-faceted approach allows them to craft a personalized solution for nearly any type of traveler, from the occasional flyer to corporate flight departments. By not being tied to a specific fleet, they can source the ideal aircraft for any given mission from a network of trusted operators. This makes them a great option for clients who want expert guidance and a plan tailored precisely to their flying habits.
How to Fly Private for Less
Flying private is the pinnacle of luxury and convenience, but that doesn’t mean you can’t be smart about the cost. With a few strategic approaches, you can enjoy the unparalleled experience of private aviation while making the most of your budget. It’s all about knowing where to find value without compromising on quality or safety. Here are some of the best ways to make your private flight more affordable.
Find an Empty Leg Flight
One of the best-kept secrets in private aviation is the empty leg flight. These are one-way trips a jet makes without passengers, either returning to its home base or flying to pick up its next clients. Because the flight has to happen anyway, charter companies offer these seats at a significant discount—sometimes up to 75% off the standard rate. The key is flexibility; you’ll have to match your schedule to the jet’s predetermined route and departure time. If your plans are adaptable, you can find an empty leg flight that offers incredible value.
Be Flexible with Your Dates
Just like with commercial airlines, timing is everything. If you can avoid flying during peak holidays, major sporting events, or long weekends, you’ll often find more competitive pricing. Flying mid-week instead of on a Friday or Sunday can also make a difference. When you’re flexible with your travel dates, you open up more options for aircraft availability and scheduling, which can lead to lower costs. When you request a quote, try comparing a few different dates to see how the price changes. You might be surprised by the savings a little flexibility can bring.
Consider a Membership Program
Many charter companies promote membership programs or jet cards, which require a large upfront investment for a set number of flight hours at a fixed rate. While this can work for some frequent flyers, it locks you into a long-term commitment. At Haute Jets, we believe in providing exceptional value without the restrictive contracts. Our on-demand charter model means you pay for what you need, when you need it. This gives you the freedom to choose the perfect aircraft for each trip and access transparent private jet rental costs without any hidden fees or hefty down payments.
Fly with a Group
Chartering a private jet means you’re renting the entire aircraft, not just a seat. This creates a fantastic opportunity for cost-sharing when traveling with family, friends, or colleagues. Splitting the total cost among a group can make the per-person price surprisingly comparable to, or even better than, first-class commercial tickets. For example, chartering a midsize jet for eight people is far more economical per person than flying alone. You can explore our diverse fleet to find an aircraft with the right capacity for your group’s next trip.
Choose a Smaller Airport
Major international airports come with high operating costs, including hefty landing and handling fees that get passed on to you. A simple way to reduce your charter cost is to use smaller, private airports, often called Fixed-Base Operators (FBOs). These airports are exclusively for private aviation and typically have much lower fees. Not only can this save you money, but it also provides a more discreet, efficient, and crowd-free experience. You can drive right up to your jet and be in the air within minutes, bypassing the stress of a commercial terminal.
Book Your Flight in Advance
While one of the biggest perks of private aviation is the ability to book on short notice, planning ahead can pay off. Booking your charter one to two months in advance often gives you access to better pricing and a wider selection of available aircraft. For travel during peak seasons like holidays or summer, booking even earlier is a smart move. Advanced booking allows charter operators to optimize their schedules and logistics, and those efficiencies can translate into savings for you. It ensures you get the ideal jet for your needs without the premium for a last-minute request.
How to Plan Your First Private Flight
Booking your first private flight is an exciting step. To make the process smooth and ensure there are no surprises, it helps to understand how different factors come together to shape your journey and its cost. Here’s what to consider as you get started.
Planning for Short vs. Long-Haul Flights
The length of your trip is one of the biggest factors in your total cost. A shorter, regional flight will naturally require a smaller aircraft and less flight time than a cross-country journey. When you charter a private jet, the price can range from around $1,200 to over $10,000 for each hour in the air. For shorter trips, smaller aircraft like light jets or turboprops are efficient and have lower hourly rates, often between $3,000 and $5,000. For longer flights, you’ll need a midsize or heavy jet with more space and amenities, which can increase the hourly rate to $5,000 to $12,000 or more.
What to Know About International Travel
Flying internationally introduces a few more variables. These trips often require larger, ultra-long-range jets to handle the distance, which come with higher operating costs. A complete international charter flight can range from $25,000 to over $200,000, depending on your destination and the aircraft you choose. The hourly rates for the global fleet of available jets can start around $2,000 for a light jet suitable for a quick trip to a nearby country and exceed $20,000 for a heavy jet designed for intercontinental travel. These prices account for the mileage, aircraft size, and additional international fees.
How to Estimate Your Total Cost
To get a realistic idea of your final price, think beyond the base hourly rate. Your total cost is a combination of flight time, aircraft type, and other operational fees. For example, a midsize jet might cost between $4,000 and $8,000 per hour, while a large jet can run from $8,000 to $14,000 per hour. Always ask if a fuel surcharge is included in your initial quote or if it will be added later, as this can change the final amount. For a clear picture of all potential expenses, our guide to private jet rental costs offers a detailed breakdown.
Tips for Flying During Peak Season
Just like with commercial airlines, demand affects private jet pricing. During holidays, major sporting events, and peak travel seasons, rates can be higher. The cost of chartering a private jet can vary significantly, typically from around $1,200 to over $10,000 per flight hour, and you’ll see prices trend toward the higher end of that range when demand is high. If you need to fly during a busy period, booking as far in advance as possible can help secure better pricing and your preferred aircraft. Another great strategy is to look for empty leg flights, which can offer significant savings.
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Frequently Asked Questions
Is the hourly rate the final price I’ll pay? Think of the hourly rate as the starting point, not the final number on your invoice. It covers the time the jet is in the air, but the total cost will also include other necessary expenses. These can include airport landing fees, crew overnight costs for multi-day trips, taxes, and any specific catering you request. A transparent quote will always break these down for you, so you can see exactly where your money is going without any surprises.
What’s the single biggest thing that affects the cost of a charter flight? The aircraft you choose has the most significant impact on your price. A smaller, efficient turboprop for a short regional hop will have a much lower hourly rate than a spacious, ultra-long-range jet designed to cross oceans. The right jet depends on your group size, travel distance, and desired comfort level, and selecting the appropriate aircraft is the best way to align the trip with your budget.
Are there any simple ways to make flying private more affordable? Absolutely. The most effective strategy is to look for an empty leg flight, which is a one-way trip offered at a deep discount because the jet is already scheduled to fly that route. Another great approach is to travel with a group. Since you charter the entire aircraft, splitting the cost among several passengers can make the per-person price very reasonable. Being flexible with your travel dates and choosing smaller, private airports can also lead to significant savings.
Do I need a membership or a jet card to fly private? Not at all. While some companies focus on memberships or fractional ownership that require large upfront payments, the on-demand charter model offers complete freedom. You simply pay for each trip as you take it, with no long-term commitments or hefty initial fees. This approach gives you the flexibility to choose the perfect aircraft for every individual journey and ensures you only pay for what you actually use.
Why does the same trip have different prices on different dates? Pricing for private charters is influenced by supply and demand, much like commercial travel. Flying during peak periods, such as major holidays or to cities hosting big events, will generally be more expensive because more people are looking to book a limited number of aircraft. If your schedule allows for some flexibility, you can often find more favorable pricing by traveling mid-week or during a less busy season.
